Notorious B.E.V.
by: Alex | Friday, April 25, 2008
Our little bad ass Bev is a woman of many talents... as evidenced by this here YouTube clip.
Thanks to salomonsneakpeek for posting!
On My Own Two Feet Teaser
by: Alex | Friday, April 25, 2008
Watch the teaser and keep an eye out for Markku Koski!
Steezy Rider Tour
by: Alex | Friday, April 25, 2008
And they're off...
On April 21st at 8 a.m. the Steezy Riders crew, including JP Walker, Seth Huot, Mitch Nelson, and Jeremy Jones, headed out with 20 of their riding homies from Harley-Davidson, Salt Lake. Thus began a nine day tour of snowboarding, skating and mayhem. First stop: Vegas for an autograph signing, then off to Bear Mountain, after that Mammoth for a BBQ and to skate the Volcom Brothers park (if the bowls are snow free), then off to Northstar for some wall sessions. The trip will end with a journey back to Salt Lake with a stop in Austin NV, a crazy little mining town.
The whole tour will be covered by Tracey Anderson from Future Snowboarding Magazine and The Horse Backstreet Chopper Magazine will be covering the trip along with the Documentary that will be featured for TV.
You can keep updated on the journey with JP and the rest of the crew on their Steezy Rider Blog, or you can get up there and join them for some shredding along the way!
etnies With An Industry First
by: Alex | Tuesday, April 22, 2008
We, at etnies & Sole Tech, are celebrating Earth Day with the announcement of a project already years in the making; etnies is committed, and well on its way, to becoming the action sports industry's first carbon neutral company!
Whether or not you get what that means, you're probably familiar with the concept of carbon dioxide emissions and their devastating effect on global warming. The idea of carbon neutrality is to offset ALL emissions in various ways, so that the total is a big, fat, neutral zero. Makes sense, right? Being the realists that we are, we know it's much easier said than done... so what have we done so far? One major step we've taken is the completion of our first corporate eco-audit to measure the company’s overall carbon footprint.
“Corporate responsibility and environmental conservation have been at the forefront of our philosophy for many years and our commitment to making an impact on the consumer, the industry, and the planet is stronger than ever,” said Pierre Andre Senizergues, CEO and founder of Sole Technology. “As we release the results of our first eco-audit, we look to our team, our customers, and our partners in the action sports world to help us become a carbon neutral company that will pave the way for a greener future.”
Led by the company’s environmental affairs manager, Roian Atwood, the eco-audit examined the organization’s activities over the course of more than seven years, focusing predominantly on its carbon emissions, waste and consumption, and water usage. In addition to this detailed study, etnies has executed the installation of 616 solar panels, the conversion to water-based cement manufacturing, corporate wide-recycling efforts, and the creation of a seasonal sustainable footwear and apparel collection, the etnies SEED Project.
“We are confident that the future looks bright for eco-conscious corporations, and we strive to be a leader in the field every day,” said Atwood. “By sharing our findings and making a conscious effort to use the results to alter our business practices and impact on the environment, we hope to play a key role in changing today’s corporate culture for a stronger tomorrow.”
The Sole Technology eco-audit found that in 2007, the company generated 40,000 tons of CO2, equivalent to volume of 2.5 billion shoe boxes 58 percent of which came from footwear manufacturing and the emissions released in the development process through the use of coal-burning sources and electricity. Another 18 percent of its carbon emissions are attributed to the making of the brand’s cardboard boxes, and 8 percent is related to logistics and shipping.
In terms of waste and consumption, Sole Technology found that of the 72,000 pounds of internal trash it consumed, the company recycled 57 percent, exceeding the country’s national average of 30 percent, and California’s average of 50 percent. By 2010, Sole Technology’s goal is to recycle 70 percent of their waste with assistance from the Blue Bin Brigade, an internal committee of department executives whose goal it is to increase awareness and find environmentally-friendly means of conducting business.
“Given the harsh abuse on a skateboarder’s shoes, our industry is constantly challenged with the issue of consumption, which is why we strive to make the most durable, quality products in the market,” said Senizergues. “Building long lasting products that are sturdy and have a longer life with consumers is an important element to consider in the eco discussions related to manufacturing and consumption.”
The eco-audit determined that 95 percent of Sole Technology’s water usage is attributed to the company’s apparel development, an industry-wide concern among clothing manufacturers that is a leading cause of damage to the environment. By taking immediate actions on business offices such as installing waterless urinals that save 325,000 gallons of water annually and dual flush toilets, the company is already affecting its internal water usage as it continues to research innovative technologies that will also benefit the manufacturing process.
Senizergues’ personal commitment to the environment and ecologically conscious lifestyle has made him a trailblazer in the industry, having implemented green practices many years ago. In addition to his professional goals, Senizergues practices green living at home as well, and has been honored by Global Green USA with a Corporate Environmental Leadership Award for his environmental practices and corporate responsibility. He was also an executive producer with Leonardo DiCaprio on the documentary The 11th Hour about the effects of global warming and how society can prevent further damage.
Stay tuned for more news this week, including further details on our eco-audit results...
Welcome Joe Sexton!
by: Alex | Sunday, April 20, 2008
It's official!
Lake Forest, CA – etnies and ThirtyTwo proudly welcome Joe Sexton to the fam. The 20-year-old grew up riding his home mountain of Highland Hills, Minnesota, but has recently been seen (and filmed!) slaying the slopes everywhere from SoCal to Japan.
“Riding with Joe is always a lot of fun! He has a unique style on and off his snowboard, and I think he is one of the most creative kids coming up right now. I'm really stoked to have him be a part of the 32 and etnies teams,” said JP Walker.
Check out Joe's team page for his blogs, interview and stats!
Bev Vuilleumier Makes It Rain!
by: Alex | Friday, April 18, 2008
Yesterday, at Whistler's TELUS Ski & Snowboard Fest, etnies/32 flow rider Bev Vuilleumier won “If Ullr Was a Girl” and took home $25,000!!! Bev had to score highest overall in the four events—Big Mountain, Half-Pipe, Slopestyle and Talent—beating out both snowboarders AND skiers for the big win.
How does it feel to be $25k richer? Well, 20-year-old Bev felt “... super lucky and stoked! It was a cool contest with all the different events because you can pull through and win overall, even if you don’t win every event."
“Bev has been riding hard all season to make her mark in women’s snowboarding. This contest really showed what an amazing overall rider Bev is and she couldn’t have deserved it more. Expect to see a lot more of this girl on the podium in the future!” - Laura Lynn Murphey, etnies TM.
RESULTS
1st Place Bev Vuilleumier, Snowboarder, Big Mountain 3rd, Superpipe 3rd, Slopestyle 1st, Talent 5th (ETNIES/32 FLOW RIDER)
2nd Place, Dom Vallee, Snowboarder, Big Mountain 4th, Superpipe 1st, Slopestyle 5th, Talent 1st
3rd Place, Robyn Van Gyn, Snowboarder, Big Mountain 1st, Superpipe 5th, Slopestyle 3rd, Talent 4th
4th Place Spencer O’Brien, Snowboarder, Big Mountain 2nd, Superpipe 4th, Slopestyle 2nd, Talent 7th (ETNIES CANADA)
5th Place, Jess Cumming, Skier, Big Mountain 5th, Superpipe 2nd, Slopestyle 2nd, Talent 8th
6th Place, Ariana Stufano, Skier, Big Mountain 1st, Superpipe 5th, Slopesteyle 4th, Talent 6th
7th Place, Shidasha Holmstead, Skier, Big Mountain 2nd, Superpipe 3rd, Slopestyle 5th, Talent 9th
8th Place, Jenny Strong, Skier, Big Mountain 4th, Superpipe no place, Slopestyle 3rd, Talent 2nd
9th Place, Jordie Karlinski, Snowboarder, Big Mountain 5th, Superpipe 2nd, Slopestyle 4th, Talent no place
10th Place, Kristie Giles, Skier, Big Mountain no place, Superpipe 4th, Slopestyle 1st, Talent no place
A Day With Simon Chamberlain
by: Alex | Friday, April 18, 2008
Check out Simon Chamberlain and Stian Solberg shredding with two lucky winners at Camp of Champions in Whistler BC.
Pony Tale...
by: Alex | Tuesday, April 15, 2008
Check out Stian and Markku in the new Actionhorse teaser called... Pony Tale.
Snow Team News!
by: Alex | Monday, April 7, 2008
Stale Sandbech is currently nursing a broken wrist... but here's a sequence of him ripping it up.
Markku Koski and Stian Solberg will be in Whistler this month with StepChild Snowboards to film all the backcountry they can get their hands on.
Simon Chamberlain and Joe Sexton continue filming rails with Mack Dawg (People crew) this week.
Leanne Pelosi is heading to Southern California to shred Bear Mountain this week while filming for Runway.
Marie-France Roy is heading back to Revelstok to film more backcountry with the Rome crew.
Tyler Flanagan makes his way to Northstar at Tahoe for a special Juniors super park... Invite only!
Wille Yli-Luoma keeps on truckin' through Alaska, filming big mountain lines with Mack Dawg films.
J.P. Walker is still in Whistler filming with Mack Dawg but he’ll be joining some friends on a two week motorcycle ride and shred adventure mid-month called “Steezy Rider Tour”. More details to come...
GvR Air Times
by: Alex | Thursday, April 3, 2008
FUEL TV Airs etnies GvR Snow
Monday, April 7, 2008
In proud tradition of "Goofy vs Regular," sponsor etnies takes this original contest to the mountains for the first ever snow GvR. Pros enter an open jam vying for a position on either of the coveted teams, goofy or regular. Once the teams are locked in, competition begins with a lengthy jam format. Riders compete for their team to declare which side will reign supreme: Goofy or Regular?
etnies GvR Snow Air Dates:
Monday 4/7/2008 8:00pm ET / 5:00pm PT
Monday 4/7/2008 11:00pm ET / 8:00pm PT
Wednesday 4/9/2008 12:30am ET/ 9:30pm PT
Friday 4/11/2008 4:00pm ET/ 1:00pm PT
Sunday 4/13/2008 7:00pm ET/ 4:00pm PT
Tuesday 4/15/2008 8:30pm ET/ 5:30pm PT
Tuesday 4/15/2008 11:30pm ET/ 8:30pm PT
Saturday 4/19/2008 9:30am ET/ 6:30am ET
GvR in BL!SSS Magazine
by: Alex | Thursday, April 3, 2008
Check out the GvR Snow write up in BL!SSS Magazine's April issue.
Sandbech At Jr World Championships
by: Alex | Thursday, April 3, 2008
Free Socks & Shipping
by: Alex | Tuesday, April 1, 2008
For a limited time only at the etnies Online Store.