etnies

New GvR Snow video!

Snowboard Revolution put together some great footage from GvR. While you are chillin' on their site be sure to check out their photo gallery of the event as well.

See the footage!

Japan Invasion!

Photos and words by etnies/ ThirtyTwo TM Eddie Lee.

The etnies team (Simon Chamberlain, Stian Solberg, Joe Sexton and Markku Koski) tour the land of the rising sun with an escort from the Transworld Japan editor and photographer to capture an 8 page exclusive. Their mission - To session a variety of street rails, take some deep powder turns, explore the Japanese trees and compete in the slope contest at Joetsu Kokusai resort.

Part 1 February, 2008

After 15 hours of traveling, the 32 team headed straight to Nagano - just another minor 5 hours of driving? First pit stop dinner. (Simon, Stian and Joe)

Enjoying the typical bento box.

Markku and Stian stoked to go shred!

Joe and Simmi getting ready to send’er.

Markku and Stian didn’t want to steal the show in the streets, so we decided to split the groups and let Simon and Joe slaughter the streets of Nagano. Here’s Marrku and Stian getting ready to venture in the Deep White of Akakura Kanko resort.

Jet lag didn’t have any play on our first day. Stian, Markku and TK getting hyped!

It pretty much didn’t let up and mother nature blessed us with her finest. Here was Stian’s first run. Not too bad, right?

Stian, before.

Here’s Stian after. Wheeee-hooooo!

Markku before - I swear he’s in there somewhere.

Markku after..... :)

Markku givin’er as well. As you can see from the array of powder being spit out, the snow was pretty light to say the least.

Take 32... Markku lays one out for the team.

Markku dropping some Pirrow-rines.

I think these two had one of the best days ever. Stian’s first taste of Japan’s finest.

And he’s off. Joe pretty much slaughtered this rail. Nose press.

Meanwhile Joe and Simon were getting ready to hit this kinked rail. Check out Reho’s rig on the drop in.

Joe testing out the custom drop in.

Sexton at his finest. Front board with such finess.

Simon sendin’er during a night session.

Stay tuned for Part 2 - Next stop Joetsu Kokusai resort for the Slope contest.

Domo-Arrigato!

Transworld Snow GvR Video!

Transworld Snowboarding put together a great video from the bangin' action at this years GvR competetion. Go see the footage!

Fuel TV GvR Snow Airtimes!

The etnies GVR Snow will air on FUEL TV on Monday, April 7 at 8:00pm ET/PT. For more information, please check the Fuel website for local times and listings.

GvR Snow Lifestyle Photo Gallery!

Guess what? We had hidden cameras all-over GvR and we caught some naughty behavior. Go have a look see at our gallery of lifestyle photos, because the riding wasn't the only thing that happend at GvR - I don't think I need to mention the Ghostface groupie!!

'til next year.

How Not to Get Sponsored!

We'd like to think you are the next big thing, and maybe you are. We love hearing from you and seeing what you can do on a bike or a board. We like to give everyone who sends in sponsor me videos a fair chance too, but seriously folks, make sure its a format we can handle... like something post-Jurassic period. Thanks!

GvR Snow Photo Gallery!

GvR Snow was heavy on the shutter bugs taking photos of the action. Here are some fresh shots from GvR Snow that we happened to snap. Hope you all enjoyed the event and we can't wait for next year's event, which is gonna be even bigger!

Official GvR Press Release!

Here's the low-down. The team-based format of etnies GvR Snow pitted Transworld Snowboarding’s Regular Footed riders against FUEL TV’s Goofy Footed riders, with each team appointing a team captain. The final score left the Regular footers victorious with 2747 points over Goofy’s 2345. Juuso Lavisto sent it and earned both first place and MVP, while Bear Mountain sold-out of lift tickets with more than 7,000 people in attendance.

FUEL TV’s Director, John Stouffer, came out to lead the Goofy Team to take the win, with Nick Dirks, Louie Vito, Ryan Thompson, Simon Chamberlain and Chris Bradshaw as the starting five going into the finals.

Kurt Hoy, captain of the Regular Team, appointed Austin Smith, Joe Sexton, JP Walker, Markku Koski and Robbie Walker as his starting five going into the finals.

Juuso killin' it

Juuso Lavisto came out, qualified for the finals and pulled some stylish backside 7’s, frontside 7’s and a 50-50 to 360-out on the rail to win it for the team.

Team Regular Getting Paid

Louie Vito Boosting Off the Cannonball kicker

GvR Results:

Total Weekend Prize Purse – $50,000

Regular Team:

1. Team MVP Juuso Lavisto – $9,000

2. Keegan Valaika – $4,500

3. Stian Solberg – $2,000

4. Erich Dummer – $1,750

5. *Robbie Walker – $2,500

6. *Austin Smith – $2,000

7. Dave Fortin – $1,000

8. Scott Vine – $1,000

9. *Markku Koski – $2,000

10. Corey Cronk – $1,000

11. Corey Noble – $1,000

12. *JP Walker – $2,000

13. *Joe Sexton – $2,000 - etnies

14. Beverly Vuilleumier – $1,000

15. Desiree Melachon – $1,000

Goofy Team:

1. *Louie Vito – $1,750

2. Forrest Bailey – $750

3. Clayton Shoemaker – $750

4. Tyler Flanagan – $750 - etnies

5. Jonas Michilot – $750

6. *Nick Dirks – $1,750

7. *Simon Chamberlain – $1,750

8. Siguard Haga – $750

9. Alex Sherman – $750

10. Cody Boan – $750

11. Kimmy Fasani – $750

12. Harrison Gordon – $750

13. *Ryan Thompson – $1,750

14. Gabi Viteri – $750

15. *Chris Bradshaw – $1,750

The * symbolizes the five riders selected by the team captain for the final team. Each of these team riders receives an automatic $1,000 going into the event.

At the close of the etnies GvR contest on Saturday, Ghostface Killah played a free show on the Bear Mountain sun deck. A crowd of snowboarders and lurkers gathered to hear the great performance he put on, regardless of the rain.

All hail Ghostface Killah!

See ya next year!

GvR Highlight Video!

Now that we all know who won, it's time to see what went down! Here's a quicke video we whipped up today after GvR. Stay tuned for a ton more photos, videos, coverage and more in the coming days!

Regular Stomps Goofy!

Who won? The team I've been touting all along, duh. Team Regular! Congratulations go out to both teams, because to be honest with you, everyone was throwing down hot moves in some crazy conditions.

Stay tuned for GvR photo galleries, articles, video, photo sequences and more!

List of winners:

Regular Top 5
Juuso Laivista
Keegan Valaika
Stian Solberg - etnies/ThirtyTwo
Erich Drummer
Robbie Walker

Goofy Top 5
Louie Vito
Forrest Bailey
Clayton Shomaker
Tyler Flanagan - etnies/ThirtyTwo
Jonas Michilot

MVP
Jusso Laivista

The Party Has Already Started!

RunRunRun sounds good while eating lunch.

Lauren Perkins snowboards?

etnies pro skater, Lauren Perkins, knows what's good for her and that's wearing her ThirtyTwo booties.

Big Black GvR Snow Bus!

Getting the GvR Snow bus up to Bear Mountain was quite the exercise in faith seeing as how road conditions have been terrible and Southern Californians have no idea of how to drive in such weather.

GvR Snow goes down tomorrow bright and early, 8am. Finals are at 1pm. The weather is looking good, the course is gnarly huge and Ghostface Killah made his flight. We are set.

The GvR bus in all it's glory!

More logo placement

GvR Rider Brackets!

Hola, GvR contestants. If your name is not in the official brackets and you want to break yourself for the blood-thirsty onlookers, don’t worry, you’re still in the Open Qualifiers! Here's the Bracket.

For anyone else out there who wants to step up to the kicker and the hip, come on up to Bear Mountain Saturday morning at 8am for the Open Qualifier.

Current list of qualifiers:

Andrae Cameron
Anthony Fire
Caleb Flowers
Cornell Agee Jr.
Danny Williams
Ingrid Alm
Jake Olsen-Elm
Jameson Wells
Jarad Hadi
Jason Dubois
Jeremy Coultier
Mike Ramirez
Nick Larson
Nick Visconti
Phil Guy
Zach Seibert
Corey Cronk
Madison Ellsworth
Mathieu Caron
Keegan Valaika
Steve Woolworth
Stian Aaro
Lucas Wilson
Bevan Hall
Forest Bailey
Harrison Gordon
June Bonjan
Lynz Adams-Hawkins
Mike Hahn
Sean Sloan
Will Bateman
Will Tuddenham
Yari Ivanisko
Max Baillargeon
Simon Pineault
Steve Cartwright
Michael Gorniaak
Stan Aaro
Silje Johnsen
Erik Dahl
Tucker Watson
Colin Tucker
And you!

Don't forget Ghostface is performing live!

Getting Ready For GvR Snow!

Just wanted to keep you all updated on how the park is coming along. The Bear Mountain crew have been working like crazy to get all the features created. All this wind isn't helping the current situation but the kickers are looking epic. Expect some craziness to go down tomorrow.

To get all the GvR info go the site.

The Hip is growing

The Bear Mtn. park crew discussing their next masterpiece

Clayton Shomaker: master builder and rider

GvR Sneak Peak Hip Photo!

This photo was taken last night of the soon to be infamous Hip kicker for the inaugural GvR Snow event. The kicker isn't anywhere near completion and it's already giant sized. So get ready for riders going off and getting broke. What makes this hit even more exciting is that it is located literally feet from the sun deck. So everyone will have prime real-estate to see the blood flow.

I forgot to mention the run-out is looking like the craziest part of the Hip feature. So yes, you will definitely want to be here on Saturday!

What's more is Ghostface will be killin' it after the event on the sun deck and there will be mad giveaway's. So be sure to make it up.

GvR Rider Brackets!

Hola, GvR contestants. If your name is not in the official brackets and you want to break yourself for the blood-thirsty onlookers, don’t worry, you’re still in the Open Qualifiers! Here's the Bracket.

For anyone else out there who wants to step up to the kicker and the hip, come on up to Bear Mountain Saturday morning at 8am for the Open Qualifier.

Current list of qualifiers:

Andrae Cameron
Anthony Fire
Caleb Flowers
Cornell Agee Jr.
Danny Williams
Ingrid Alm
Jake Olsen-Elm
Jameson Wells
Jarad Hadi
Jason Dubois
Jeremy Coultier
Mike Ramirez
Nick Larson
Nick Visconti
Phil Guy
Zach Seibert
Corey Cronk
Madison Ellsworth
Mathieu Caron
Keegan Valaika
Steve Woolworth
Stian Aaro
Lucas Wilson
Bevan Hall
Forest Bailey
Harrison Gordon
June Bonjan
Lynz Adams-Hawkins
Mike Hahn
Sean Sloan
Will Bateman
Will Tuddenham
Yari Ivanisko
Max Baillargeon
Simon Pineault
Steve Cartwright
Michael Gorniaak
Stan Aaro
Silje Johnsen
Erik Dahl
Tucker Watson
Colin Tucker
And you!

Don't forget Ghostface is performing live!

GvR Snow Course Set-Up!

The GvR course, which will be on the bottom part of the “Central Park” run serviced by Chair 5, will be host to a sixty foot kicker followed up by the biggest hip ever in a snowboarding contest!

Check the Bear Mountain site to watch the hip take shape over the next few days. Be sure to check in with the live webcast on Saturday to see some amazing snowboarding going down!

Remember, if you’re in Southern California, be sure to come up to Bear where the weather’s going to be great and it’s going to dump through Friday morning so we’ll have great snow. Don’t forget, Ghostface Killah hits the stage right after the GvR Awards, so there’ll be plenty of entertainment for everyone. See you there!

GvR Practice Cancelled For Friday!

Due to the current weather system, it looks like there will be no practice for GvR on Friday. It is dumping at Bear Mountain right now and the crew building the course will need some more time to make everything primo, so all the riders can go that much bigger the day of the contest. Right?

Stay tuned for updates, but plan to get plenty of sleep Friday night—it’ll be bluebird with freshies on Saturday morning! Or at least we hope so!

Stian and Markku Make A Video!

Stepchild Saturday is back with Stian, Markku and their good friend Fredu. Head on over to Transworld to see the latest video installment.

As far as the cop photo goes, well, it's about time snowboarding got the respect it deserves by the proper authorities!

GvR VIP Pass Giveaway!

etnies GvR Snow will be mentioned on the "Power 106 Old School Lunch Show" and "Big Boy’s Morning Show" all week! We were able to set-up on-air etnies GvR Snow VIP Pass Giveaways. The first giveaway will be at 12:45 p.m. today on the Old School Lunch Show.

If you get a chance, tune into Power 106 to hear the etnies GvR Snow shout-outs.

GvR Snow is very, very soon. Saturday, February 23, to be exact.

JP Walker!

Anybody see that Nixon ad with JP from the latest Transworld? Have a look see when you get a chance.

JP ...respect.

GvR Starting Five!

Goofy starting five: Simon Chamberlain, Louis Vito, Kurt Wastell, Ryan Thompson and Chris Bradshaw.

Regular starting five: JP Walker, Austin Smith, Markku Koski, Robbie Walker and Joe Sexton.

Bangers from the very start, that's how GvR rolls. Be there to see the magic happen this Saturday, February 23!

etnies Online Store: Brand Spankin' New Shipment!

Joe Sexton Destroys Japan!

Just wanted to let you all know Joe Sexton pretty much slaughtered it during the rail jam contest in Japan.

I think it's snowed about ten feet since we've been in Japan. Yeah, ten feet.

During the contest Joe pulled out his bag o' tricks and took the best jibber award. What's just as rad is how excited the fans here are to see the etnies/ThirtyTwo team. The saying "I'm huge in Japan" is an understatement with the etnies team.

Arrigato for now!

Wanted: All Pro Snowboarders For Snow GvR!

All pro snowboarders are invited to GvR Snow
which is going down at Bear Mountain, February 23rd. If you are not on the rider list, but have the Pro skills, then get a hold of us to enter the competition by going HERE!

With $50,000 in prizes, the first annual GvR Snow will be every bit as mind blowing as the Skate and Surf GvR competitions have been. Be sure to let us know your stance so we can add your name to the lists!

Asterisk* = Rider Confirmation!

Just so there is no confusion, the asterisk* at the end of the riders name, on the GvR Snow site, means they have confirmed and will be throwing down at GvR Snow. Riders without the asterik by their names have not yet confirmed. Keep checking back to see what riders are confirmed.

GvR is this Saturday, February 23. Be there to see Regular stomp Goofy!

Daily Habit Tuesday 2.19.08

The GvR Concept Team!

Fuel TV's Daily Habit is featuring GvR Snow next week. Guest host Chris Pastras is in the studio discussing the evolution of GvR with the marketing and events masterminds of etnies, Mark Waters and Don Brown. If you want to know how it all began then be sure to tune-in!

Live GvR Webcast Coverage!

Remember Ghostface is gonna be killin' it!

etnies GvR Snow presented by Lost Energy and ThirtyTwo, will be webcast live from Bear Mountain on Saturday, February 23. Check out the GvR Snow site to catch all the action in this historic snowboarding event!

Free etnies Gear at GvR Snow!

Come by the etnies booth in your ThirtyTwo boots, or with ThirtyTwo or etnies stickers on your board and we will hand you a free pair of etnies GvR Goofy or Regular sunglasses. While there you’ll also be able to customize free GvR t-shirts and iron them on right there in the snow! Wear your gear, get more gear! See you on the mountain!

GvR happens Saturday, February 23. Save the date!

Snowboarding Fight Video!

GvR Snow showdown February 23 @ Bear Mountain. Goofy is gonna get bloodied!

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Ghostface Killah At GvR Snow!

Mark your calendars for the FIRST EVER etnies GvR of Snowboarding on February 23rd!

We're heading to Bear Mountain and bringing the best pro snowboarders to face off according to stance--Goofy vs. Regular. AND, as if that wasn't enough reason to check it out, we got Ghostface Killah for a special post competition performance!

I wonder if Ghostface is Regular or Goofy?

etnies Team Continues To Dominate This Month!

Gabe Taylor was seen in Frequency Snowboard Journal this month, while Stian and Staale lit-up the pages of FSM and Tyler Flanagan was having fun flipping for Snowboarder - be sure to check his double grab underflip!

The snow is falling this winter so make the shred happen!

GvR Snow Heating Up Fuel TV!

GvR Snow is just around the bend, February 23 to be exact. GvR is also the main topic for Fuel TV's "The Daily Habit" on February 19th. You know what you should do? Go have a look see!

The GvR rivalry continues to gain force... back your stance!

Worst Fight Scene Ever!

You had better be at GvR on February 23 to find out. Oh, and by the way, we can pretty much guarantee this ain't going to be a Regular ol' contest.

No snow in the O.C.? Yeah right!

Photo: Ryan Hodge - Rider: Jeff Mo - Barley in the OC

A few of our Sole Technology shop guys have been up late at night and taking it to the streets of Southern California - be grateful for what you got, 'cause we got crushed blocks of ice for runways and landings. Yeah, this is how we do it in the OC. Word to the brother Mo's.

GvR Snow Fuel TV Commercial!

Sneak a peek at the etnies GvR Snow commercial, featuring a new Ghostface track. Don’t forget, GvR Snow is February 23 at Bear Mountain!

So bummed...

New SEED Project Collection!

etnies SEED is growing. Created in 2007 as an effort to reinforce our commitment to the environment and expand existing green initiatives, the SEED Project is an etnies line of eco-friendly fashions made with recycled, sustainable and organic materials. New for Spring 2008, etnies collaborated with San Diego-based artist Gary Benzel to produce new footwear and apparel styles for men and women. Check out the goods...

Wanted: All Pro Snowboarders For Snow GvR!

All pro snowboarders are invited to GvR Snow
which is going down at Bear Mountain, February 23rd. If you are not on the rider list, but have the Pro skills, then get a hold of us to enter the competition by going HERE!

With $50,000 in prizes, the first annual GvR Snow will be every bit as mind blowing as the Skate and Surf GvR competitions have been. Be sure to let us know your stance so we can add your name to the lists!

GvR Snow Hockey Fight?

The best thing about these fights is that the stadium plays Metallica over the loud speakers. GvR Snow is February 23.