etnies

Want My Job?

One of my favorite etnies.com commenters, Blog Hogs, seems to be gunning for my job. He left this gem on the blog the other day. Start training now and you can have the luxuirious life of Web Editor like I have!

Stian's Summer Shred Fest!

Check out some of the images from Stian Solberg's venture to Stryn, Norway!

Stian warming it up...

Stian and friend Haakon. No, not Terje...

Stian Backflipped the bajeeezas out of all the cookie chunks! Waaaaaahooo!

Sandals!

New Seed Project Goods!

We've just uploaded a grip of new Seed Projectshoes, tees, jackets, pants, hats, socks and more! Check 'em out in the Footwear and Clothing pages of etnies.com! Don't forget the Seed Project blog while you're at it!

New Apparel & Accessories !

Check out all the new Fall '07 Apparel & Accessories and get stoked!

etnies Culture!

In case you haven't been there yet, don't forget to check out the new etnies Culture site, chock full of music and artistic goodness like the Deftones blog, Club Tattoo, Seed Project, Just Signed with Halifax, Dirtyheads and Dropping Daylight, the Stereo Sound Agents, new monthly artist giveaways and more!

New Footwear!

Check out all the new Fall '07 etnies footwear now! Everything from the new Sheckler 2, to Club Tattoo, to sandals, and more! Stay tuned for the unveiling of new Seed Project footwear and the Twitch pro model!

Custom ME Shoes For Summer!

Leaving the Right Soleprint

For Immediate Release – June 12, 2007

Lake Forest, Calif. – Driven by his vision and spirit for a company successful on the balance sheet, the streets, the slopes, the ocean and ultimately on our amazing planet, Pierre Andre Senizergues embodies the genuine qualities as a true leader by revolutionizing the future of action sports and the way Sole Technology does business. For his environmental endeavors, Senizergues was honored on June 9 at the 11th Annual Global Green USA and Green Cross International Millennium Awards as this year’s recipient of the Corporate Environmental Leadership Award. As CEO and founder of Sole Technology, parent company to top action sports brands etnies, éS, Emerica, Altamont and ThirtyTwo, Senizergues has set a positive example for his peers in business and media by greening his company and speaking out about the need to take action to protect the environment and leaving the right footprint, or in Pierre’s case, soleprint.

In 2002, under the leadership of Senizergues, Sole Technology began making changes to protect the environment in their business practices. Recently, Sole Technology added to its list the conversion to waterless urinals at its headquarters to promote water conservation. Saving up to 250,000 gallons of water each year, that’s equivalent to approximately an Olympic size swimming pool, three million cups of coffee, and what matters most to the action sports industry, two and a half million bottles of beer.

In addition to Senizergues’ vision and full commitment to corporate responsibility other initiatives include the installation of 616 solar panels, the conversion to water-based cement manufacturing, company-wide recycling efforts, the addition of the first-ever environmental affairs manager and the launch of a sustainable footwear and apparel collection, the etnies SEED Project. Senizergues has also recently teamed up with Leonardo Dicaprio and Tree Media as executive producer for the upcoming and highly-anticipated documentary, THE 11th HOUR, set to open in theaters in fall 2007. Senizergues supports the film in hopes to create awareness and discussion around the issues we are facing and the environmental movement to motivate people to reduce the size of footprint they leave behind on our planet and for future generations.

Global Green USA was founded by former president Mikhail Gorbachev and serves as a national environmental organization addressing and creating a new approach to solving the world's most pressing environmental challenges by reconnecting humanity to the environment. Senizergues’ name is added to a prestigious list of past Millennium Award recipients like Leonardo DiCaprio, Ted Turner, Joan Bavaria, Paul Hawken, Gary Hirshberg, Julia Louis-Dreyfus, David Suzuki, Winona LaDuke, Ray Anderson, and many more outstanding leaders.

“I’m honored personally and professionally to recognize a leader like Pierre that understands the important connection between humankind and the environment,” says Matt Peterson, CEO of Global Green. “Global Green recognizes those unique leaders who embody our mission and are an inspiration to others.”

Known for pioneering technological advances in skateboard footwear, Pierre Andre Senizergues and Sole Technology have stayed true to its skateboarding roots while pushing the envelope as a corporate leader of sustainability in the industry and will continue its efforts in doing the right thing. Check out Pierre’s award presentation.

etnies Tattoo!

Søren Røjkjær from Ringkøbing, Denmark sent in some photos of his new etnies tattoo! He skates and surely has love for etnies. Thanks, Søren. You rock!

New Shoes In The Online Store!

Get etnies SMS Text Alerts To Your Cell Phone!

We are the future! Sign up for SMS text updates and soon you'll be getting the latest and exclusive text message updates from etnies.com to your cell phone!

June Team Report!

Let the session begin! Whistler Heli shoot.

Summer is pretty much around the corner and the snowboard season is almost over... Boooh...

Here's what the 32/etnies Team riders are up too....

Freddy sizing it up in Reno...

Freddy Austbo had a pretty productive spring filming with the Standard crew in Whistler last month. He sat through the dreary-inconsistent weather in Whistler but it paid off at the end. He's back in Norway skating and enjoying the nice weather. Be sure to check out Freddy’s part in Standards new flick due out in September.

Dustin Craven has been busy filming with the Capita crew all season long. He’s up in Whistler at the moment trying to milk the last bit of backcountry sledding everyday till the wee hours of the night. Be sure to check out his part as well as Tyler Lepore’s part in First Kiss due out sometime this fall.

John Jackson pretty much wrapped up his part filming for Standard films this season. He took a little break after the Whistler park session and ventured down to Southern California to meet up with some of his sponsors (32/etnies). After raiding the Sole Tech company store, John wrenched on his truck and gave it a little tune up. Be sure to check out John’s part in Standards new flick due out in September. Will he get the opening part or the closing?

Action Jackson raiding the Sole Tech Company store

Jackson’s new rig, well not that new...

Markku Koski is chillin in Finland taking care of his shoulder. After dislocating a few times this season he went under the knife again to tighten up some lose ends. Luckily the doctor said everything looked okay and he’s already working on his PT. Markku spent a good amount of time this season filming with Defective Films – Child Support so be on the look out for premiere dates...

Markku Koski schrwalping! Ka-pow!

Tyler Lepore spent most of his time filming with the Capita crew this year. Clocking in some quality time. He spent most of his winter in Canada keeping a tight schedule filming as well as working on his art. Tyler also spent some time recently starting a new passion of his, Track bikes. Ty’s been spending some time starting up a new shop in East Vancouver specializing in Track Bikes. He’s currently working on the entire project so be sure to check it out if you’re into it...

Janna Meyen is getting geared up to do some summer shredding. She’ll be coaching at High Cascade this summer as her signature session starts in June so be sure to get up to Mt. Hood and shred with Janna!

Hampus getting ready for some laughing gas.

Mom! How do I look? Hampus trying to front a Hockey player.

Hampus Mosesson recently flew back home to Sweden to take some time off after a grueling season. He spent most of the winter filming with Mack Dawg films bouncing back and forth from Europe to the states. We caught up with the Hamp-man while he was getting some dental work done. New Grillz?

Have you seen Leanne Pelosi? She was last seen at Ms. Super park in Mammoth and I believe she maybe up in Whistler right now? Anyways, Check out Leanne’s film project of the year and be sure to come out to the premiere and support the ladies...

Leanne after some Scooby snacks.

Benji Ritchie took a little break after banging out ton of shots with the White out crew this season. Still Bastards will be released sometime this fall so be sure to check back for details.

Stian Solberg made it back to Norway to jump right into a scene with some TV network and then headed up to Folgefonna to get his shred on. The snow conditions weren’t as great as he expected. He reported that Folgefonna had too much snow? Weird? Anyways, Stian will make his way back this summer to attend a few summer camps. Camp of Champs, Windell’s and High Cascade.

Stian was so stoked to be back in Norway he went straight to the water fall for a ritual dance!

Wille Yli-Luoma has been quite the multi tasker... He was last seen down here in Southern California working with some of his sponsors as well as moving into his new home in Oregon. Wille wrapped up his video part with Mack Dawg just within the last couple of weeks. Considering how bad this season was, Wille was confident with the footage he was sittiing on. Can’t wait to check it out...

That’s about it for now.

Till next time. Stay tuned...

Wille packing up the truck...

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Wille after meeting with his accountant.

A Baby Named etnie!?!!

Got this email from a woman named Keeley Cruickshanks a few weeks ago! She named her daughter Etnie and sent us some pix!

I named my daughter Etnie, as my fiancé is a sponsored rider, not by etnies, but we both loved the word and thought it would make a good name for our baby girl who is now 9 months old. In Ireland it means "a saint" after Saint Etienne. "Etnie" is the female version. I am at the moment trying to get Etnie in to baby modeling so if u ever need a baby model for etnies clothing in catalogs or something just holla'. We would be more than happy to represent etnies clothing. Thanks!

New etnies plus Footwear!

Drop by the new etnies plus site and check out the Fall '07 kicks!

Last Call: Cinch ME!

The ME (My etnies) Cinch is almost extinct. Get 'em while you can before they're gone forever!

Happy Birthday Ståle!

Our favorite little grom, Ståle Sadbech, celebrated his 14th birthday yesterday, June 3rd. Best wishes and congratulations from etnies! Ståle’s home in Norway for his special day and en route to Folgefonna to shoot some photos with his older brother and enjoy the slushfest up there!

Some Old School Digs...

Being that etnies is 21 years young now, I get a lot of old school stuff flying into my inbox from people all over the world. Here's a few photos from back in the day as well as some older etnies ads.

etnies Shop Locator!

Now you can find an etnies dealer anytime, anywhere anyhow with our new Shop Locator! Just type the zip code you're in or the address you're at and see all the shops cool enough to carry etnies!